Jackie Freiberg

International Best Selling Author - Thought Leader
Travels from CA
$15,000 - $25,000

Dr. Jackie Freiberg speaks on Leadership, Innovation, Culture, and the SheEconomy

Concrete Examples • Entertaining Stories • Valuable Take Aways. Just a few reasons why clients in every part of the world invite Jackie Freiberg to be their featured speaker.

With over 850,000 copies sold worldwide, Jackie is an international best-selling author. Her award-winning books introduce you to revolutionary leaders who are creating the BEST Companies.

DO SOMETHING NOW! DSN Three simple letters. Three simple words that will change your organization-change your life.

NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, the go to book on leadership, culture, service and innovation.

NANOVATION a global case study on “how to” innovate.

BOOM! 7 Choices on leadership and accountability (prerequisites for innovation).

GUTS! a deep dive into companies known as BEST places, where the BEST people can do their BEST work to make the world BETTER.

Her most recent book, Be A Person Of Impact: 12 Strategies to be the CEO of Your Future. You are building a brand. The question is: Are you actively managing it or just letting it evolve? This book is an unapologetic kick in the butt to proactively manage your brand reputation. You can reimagine, rethink, refresh and even completely reengineer your brand. Why? Because your brand is in your hands. If you want to be indispensable, stand-out as the best in your business and lead others to do the same this book will show you how.

Jackie is recognized as one of the Top 30 Minds on Leadership and is one of the most sought after female business speakers in the nation. She is both business minded and inspiring.

Jackie does her homework to customize content for each event. She gets to know the issues that are most helpful and relevant to each audience/industry and designs each speech with that in mind.


Dr. Freiberg has worked with some of the most admired companies in the world including: USAA, Vail Resorts, Southwest Airlines, National Life Group Inc., McDonalds Corporation, Navy Federal Credit Union, PNC Financial, Sundance Resorts, Sonic, Kaiser Permanente, Tampa General Hospital, SHARP Hospitals, CHRISTUS Health, Kiewit, GTE Federal Credit Union, San Diego County Regional Airport Authority, Lens Crafters, The Running and Fitness Event, Team Industrial Services, Moss Adams LLC, Tevora, Nash Finch, and many Associations…

Client Testimonials:

What an amazing message! Jackie, you hit it out of the park. Kaiser Permanente

Jackie brings a world of experience, a deep passion and incredible enthusiasm to her work. She is a world class coach on corporate culture. She also tells it like it is - carrying tough messages about what needs to change while demonstrating why those changes are so critical to our success. National Life Group, Inc., CEO 

Jackie was the best speaker this year. Lockheed Martin

Jackie exceeded our expectations. She was fantastic as the lead for our Patient Experience Retreat. Thank you! Tampa General Hospital

You have given the world the greatest gift - generously sharing your passion and talents. Hearts and minds were opened, attitudes shifted, actions imagined, ideas formulated, risks taken. TEDxYouth San Diego

Jackie’s message is still radiating throughout the organization. Navy Federal Credit Union

Jackie was a terrific opener for our program in Panama! We very much appreciated the time she spent with our audience and staff. I will continue to recommend her to everyone. Credit Union Executives Society

Jackie was a ROCK STAR! She was brilliant at weaving our culture into her messaging. It has been awesome to work with her, thank you so much! LensCrafters

Jackie was terrific and flawless. She listened and played into the key points our audience wanted to hear. Our board loved her! We will definitely have her back for another event. American Health Care Association & National Center for Assisted Living

Thank you for listening, our committee shared a lot of ideas and you didn’t miss a thing! School Nutrition Association

It was an absolute joy to hear you describe how we could lead with passion and hope. Your energy, insight, and powerful illustrations lit a fire under our leaders, and I am excited to witness the transformation that follows. We were impressed at how you tied your presentation in our theme for the retreat. We eagerly look forward to hearing from you and Kevin at our October Governance Conference and witnessing similarly impressive results with our board members.  President and CEO CHRISTUS Health

Jackie’s delivery style moves from humorous to thought provoking to touching the heart of the audience. SHRM

Bravo to Jackie!! The audience loved her and showed her with their standing ovation. She definitely did her homework! In fact, I don’t think I’ve ever brought a speaker in that did as much homework as Jackie did. I was really impressed that she was a part of the audience on Sunday morning. It is such a rarity that a speaker listens to the other speakers - very refreshing!!  Executive Producer - Serious Business

Jackie, I want to thank you for your outstanding keynote address at the 2014 HBMA Executive Symposium. You delivered exactly what our committee was looking for and to a very receptive audience! The fact that you took time to have a personal call with me to discuss the exact concepts that we were trying to achieve in our keynote was remarkable and proved to be quite valuable. I have received many favorable comments about your address from our members and we are all very appreciative of you professionalism and willingness to work with us through the entireprocess. Healthcare Billing and Management Association


For over 27 years, Jackie has worked with and become a connoisseur of the most admired companies in the world. Jackie motivates the audience with the resources to change, become better leaders, build better cultures and become more accountable! She is known for her insight, passion and ability to equip leaders at all levels with innovative ideas that TURN UP the volume on leadership, innovation, culture, engagement, accountability, customer loyalty/service and performance.

The SheEconomy- Jackie is  called upon frequently to deliver keynotes for Women’s Leadership conferences. She is also recognized as a thought leader on what is at the intersection of some very powerful global business trends, the SheEconomy. Businesses are leaving trillions of dollars on the table because they do not fully understand HER power. The SheEconomy is a $20 trillion economy that is consistently ignored, under-represented, and misunderstood. Jackie helps business leaders rethink how to attract, engage, invest, and earn HER loyalty to become HER brand of choice for generations to come.

Jackie’s Credentials

  • Bestselling Author - With over 850,000 copies sold worldwide, Jackie is an international best-selling author. Her award-winning books introduce you to revolutionary leaders who have disrupted their industries.
  • Member of Southwest Airlines’ Culture Committee. One of only two non-employee members invited to serve on this highly influential leadership committee.
  • Top 5 Leadership Speaker in the U.S. 
  • Top 30 Best Minds on Leadership, Leadership Excellence Magazine.
  • Culture & Leadership Consultant to Executive Team, National Life Group, Inc.
  • Doctorate degree, Leadership, University of San Diego
  • Master’s degree, Communication, San Diego State University
  • Bachelor’s degree, Communication, University of New Hampshire
  • Public Speaking Coach to the United States Marine Corps Recruiting Office. Trained more than 1500 Marine Recruiters a year on the Fundamentals of Delivering a Winning Presentation. Semper Fi!
  • Executive Consultant, Center For Creative Leadership, provided feedback to executives participating in the five-day Leadership Development Program.
  • Manager of Corporate and Professional Programs, University of San Diego’s Executive Conference Center
  • Co-founder USD’s Family Business Institute
  • Founded USD’s Certificate in International Business Program
  • Worked with Mass Mutual Life Insurance Company to design the first-ever CD-ROM training tool for family-owned businesses and provided expert commentary on the complex issues facing family businesses.
  • Director USD’s Institute for Quality & Productivity
  • HR Specialist, College Recruiter and Employee Communications Manager, NCR Corporation

The University of San Diego, Adjunct Faculty: Jackie teaches a graduate level course on Women & Leadership for the School of Leadership and Education Sciences (SOLES) and graduate level Presentations Skills for The Masters in Non-Profit Leadership & Management.

The University of San Diego, Lead Faculty: TrailBlazers2ChangeMakers, a one-week program for High School Students designed to equip them with the tools and strategies for building a Stand-Out Leadership Brand.

Most important! Jackie is the Freiberg family anchor. She is the chief choreographer and lead in coordinating the schedules of their three children. Jackie skis, bikes, runs and works out hard to keep healthy. She and Kevin have been working, parenting, writing, speaking, traveling, living and married for more than 27 years.