Cathie Looney spoke on the impact of generational differences on sustainability at the PepsiCo Global Operations Environmental Sustainability Summit.
To commemorate the 25th Anniversary of Addison's Kaboom Town, a consumer sweepstakes promotion took place market wide at Albertson locations where one lucky winner was selected to have twenty five of their closest friends attend a private barbeque with former Cowboys great Drew Pearson.
The Columbia Touchdown Club hires former New England Patriots legendary lineman John Hannah for their luncheon keynote. A graduate of Alabama, event will coincide with the USC-Alabama collegiate football match-up.
Legendary Cowboy quarterback and North Texas Super Bowl XLV Host Committee Chairman Roger Staubach was on hand at the opening of the Alcatel-Lucent Executive Briefing Center. His presentation focused on innovation and how that played into North Texas' plans for Super Bowl 2011.
With PPI's help Tide Acti-Lift secures Cowboy Hall of Famer Randy White for national marketing campaign.
Neighborhood Credit Union kicked off their annual block party with Radio Disney and Dallas Cowboy star DeMarcus Ware. Event was a huge success.
PPI secured 21 astronauts for Panini's Astronaut Trading Card Program featuring such legends as Jim Lovell, Alan Bean, Sally Ride and Gene Kranz.
PPI coordinated the Pro Football Hall of Fame Merlin Olsen Luncheon at Super Bowl XLV. The sixth annual event was a great success, with 275 guests having the chance to mingle with 25 members of the Hall of Fame, including special honoree Bob Lilly from the Dallas Cowboys.
PPI will co-host the Rachel's Challenge Rally at Pizza Hut Park on May 5th. More than 20,000 North Texas students will come together to package over 1.5 million meals to be distributed to needy families in the US, Haiti and the Dominican Republic. In addition canned goods will be collected and distributed to the North Texas Food Banks.
The Cadillac Spirit of Texas Campaign honored the Ron Springs-Everson Walls Gift of Life Foundation on WFAA during the month of February. Throughout 2011, PPI and Cadillac will highlight the community involvement of local celebrities and athletes in a series on-site events and radio, television, and social media promotional announcements.